Ask what problem the SEO company found
A proposal should connect the work to the condition of the website and the searches the business wants to compete for.
Compare deliverables rather than package names
Ask how many pages are being improved or created, whether technical fixes are included, how Google Business Profile work is handled and what content is produced.
Keep ownership of the important business assets
The business should remain in control of its domain, website access, Search Console, Business Profile and other core accounts.
Treat fixed ranking promises carefully
Google controls search results and local ranking also includes distance. Focus on the work, visibility and enquiry quality rather than one promised position.
Ask how the monthly review changes the next month
Reporting should help decide what to improve next: pages, queries, local service information or the enquiry path.
