What should a social media package include?
Start with the platforms, number and type of deliverables, approval dates and responsibilities. A graphic, carousel, edited video and on-location production day involve different work. Ask whether captions, scheduling, comment moderation and inbox responses are included. Specify revision allowances and what happens when approved content is supplied late.
Published Trinidad and Tobago packages vary widely in scope. DSDillon Marketing prepares a written scope for your business, with advertising spend, production requirements and platform subscriptions identified separately where relevant.
Plan content around a customer decision
An owner should be able to explain what each piece of content helps a customer do. A service explainer can answer who the service is for. A project example can show the work. A preparation checklist can reduce uncertainty before an appointment. A clear offer can make the next step easier to understand.
For an local example, a home-improvement supplier could publish how to measure before requesting a quote, explain material options and show an approved installation. Those topics emerge from the buying conversation. They provide a practical starting point for a calendar.
Use the platforms your customers actually use
Choose the channels based on the business, where customers spend time and the kind of content you can produce consistently. Facebook, Instagram, LinkedIn and other platforms serve different situations. A B2B consultancy may need detailed service explanations and strong project examples; a visual product business may need demonstrations and accurate stock information.
We agree the platform scope at the start. Adding every available network increases production and response work. Your team also needs a named person who can confirm prices, availability and customer-service questions.
Keep your accounts under your control
Use the access roles provided by the platform. Meta supports Facebook access and task access for trusted people working on a Page. Ownership, billing authority and the ability to remove access should be understood before publishing begins.
The brief should identify who approves the calendar, who responds to sensitive messages and who handles complaints. Do not place customer information, passwords or private screenshots into shared creative material without an appropriate reason and permission.
Measure the response after the post
Record the intended action and examine what happens after publication. Useful measures may include qualified messages, visits to a relevant service page, saved content and completed enquiries. A lot of reactions can happen without generating sales. Your own follow-up records are needed to understand which conversations became customers.
We can connect agreed website actions to Go reporting, with clear measurement choices for visitors. Platform reporting and website reporting count different things; they should not be treated as identical totals.
Prepare for a workable monthly rhythm
Bring your logo, brand files, approved photography, service list, offers and the questions you hear repeatedly. Identify any seasonal dates that matter to your business, such as a planned Carnival promotion or a Tobago travel period, and confirm the actual offer before it enters the calendar.
We then agree the content mix, review window and publishing responsibilities. Photography, filming, paid promotion and round-the-clock inbox coverage require explicit scope. Start with the deliverables your business can support reliably.
