Ad spend changes with the auction
Google Ads does not use one fixed Trinidad price list for every keyword. Cost can change with competition, query, quality, location, device and other auction factors.
A sensible budget starts with the searches you want to buy and the value of a qualified enquiry, not a random daily number.
Management is a separate business cost
Campaign setup can include keyword research, negative keywords, ad copy, location settings, conversion tracking, landing-page work and ongoing search-term review.
A proposal should show whether management fees and media spend are separate.
The landing page affects what the click is worth
Paying for a good search query does not help if the landing page is slow, vague or makes the visitor hunt for a phone number.
The ad, page and follow-up process should be planned together.
Measure enquiries and lead quality
Track calls, forms, WhatsApp actions and sales where possible. Click-through rate and cost per click help diagnose the campaign; they do not tell you whether the business made money.
