What should be written into the proposal
Page and function inventory
List the pages, forms, calculators, booking tools, store functions, integrations and account areas that belong in the build. “Professional website” is not a usable scope.
SEO and migration work
If an existing site is being replaced, the proposal should cover URL mapping, redirects, metadata, sitemap updates, existing rankings that need protection and checks after launch.
Ownership and handover
State who owns the domain, hosting account, source files, analytics, business email configuration and any third-party accounts. The business should know what it receives at handover.
Recurring costs
Separate one-time design and development from hosting, maintenance, software licences, payment processing and other recurring provider charges.
