Maintenance starts with the customer journey

A site can be online while forms fail, phone numbers change or a key page breaks on mobile.

Keep software and infrastructure current

Platforms, plugins, runtimes, libraries and hosting components need updates appropriate to the stack.

Watch important search pages

Broken redirects, accidental noindex settings, missing canonicals and deleted service pages can damage visibility.

Content needs upkeep too

Prices, services, hours, offers and contact details change.

Agree coverage before an emergency

The maintenance scope should say what is monitored, what changes are included and how larger development work is handled.