Separate creation from account management
Content creation produces assets and copy. Social management can also include scheduling, community handling and reporting.
Video changes the production scope
Short-form video can involve scripting, filming, lighting, audio, editing, captions and revisions.
Photography needs a shot plan
Product photography, portraits, events and location content require different setups.
Monthly packages need an approval rhythm
Decide when the business supplies offers and source information, who approves drafts and how late changes are handled.
Judge content by the job it does
Some content builds recognition, some answers questions and some drives a direct response.
