Separate creation from account management

Content creation produces assets and copy. Social management can also include scheduling, community handling and reporting.

Video changes the production scope

Short-form video can involve scripting, filming, lighting, audio, editing, captions and revisions.

Photography needs a shot plan

Product photography, portraits, events and location content require different setups.

Monthly packages need an approval rhythm

Decide when the business supplies offers and source information, who approves drafts and how late changes are handled.

Judge content by the job it does

Some content builds recognition, some answers questions and some drives a direct response.