A logo file and logo system are different
A single approved mark is a smaller scope than a system with variants, colours, type and usage guidance.
Concept count is not the whole process
A useful brief, competitor review, application testing and revision process can matter more than receiving many unrelated options.
Ask which files you receive
You may need vector masters, transparent PNG files, web exports, print-ready versions and colour information.
List the real applications
A logo for a website, social avatar, embroidered shirt, vehicle, sign and invoice has to survive different sizes.
Clarify ownership and licensed assets
The agreement should explain usage rights and identify fonts or stock elements with separate terms.
