Separate the service lines
Ask the proposal to break out strategy, website work, SEO, content, social management, advertising management, media spend and reporting.
Production changes the workload
Photography, filming, short-form video, graphics and copy require different time and equipment.
Ad spend is not the management fee
Media spend goes to the platform; management covers the work defined in the scope.
SEO depends on the site and competition
Technical condition, page count, ecommerce complexity and content gaps change the workload.
Compare what remains afterward
Know who owns the website, domain, accounts, creative files, tracking setup and campaign data.
