Separate the service lines

Ask the proposal to break out strategy, website work, SEO, content, social management, advertising management, media spend and reporting.

Production changes the workload

Photography, filming, short-form video, graphics and copy require different time and equipment.

Ad spend is not the management fee

Media spend goes to the platform; management covers the work defined in the scope.

SEO depends on the site and competition

Technical condition, page count, ecommerce complexity and content gaps change the workload.

Compare what remains afterward

Know who owns the website, domain, accounts, creative files, tracking setup and campaign data.