A logo is one part of the identity
A working brand system also needs colour, typography, spacing, image direction and rules for using the mark in different situations.
That consistency makes the business easier to recognise and makes everyday design work faster.
What a brand identity project can include
The exact package depends on where the brand needs to appear.
- Primary and secondary logo arrangements
- Colour palette
- Typography choices
- Light and dark logo versions
- Social profile and avatar marks
- Print-ready and web-ready files
- Simple usage guidance
- Website and marketing rollout planning
Design for the places the brand will live
A wide logo that looks good on a letterhead may fail as a profile icon. A colour that looks rich on screen may need a different treatment in print.
We plan the system around actual use, not a single presentation mock-up.
Rebranding needs a rollout
Changing the mark is only the start. Website headers, social accounts, Google Business Profile photos, documents, signage and saved templates may all need updating.
