Decide which questions the report must answer
Useful reporting starts with business questions: which service creates enquiries, which campaign produces qualified conversations and which page loses people.
Track website actions with context
Page views, form submissions, phone taps and WhatsApp opens describe parts of the journey.
Connect campaigns to landing pages
Use consistent campaign links and meaningful destinations so paid and organic traffic can be separated.
Match enquiries with outcomes
A lead becomes more useful when the business can tell whether it became a quote, booking or sale.
Use reports to decide what changes next
Reporting should identify where demand is coming from, where the journey breaks and what should change next.
