Audit the search journey

Start with the services the business wants to sell and the searches customers use around those services.

Check what search engines can reach

Review crawl access, indexation signals, canonicals, redirects, titles, structured data, internal links and sitemap coverage.

Compare the pages winning attention

Study the competitors surfacing for the same query family and note depth, local detail, cost content, portfolios and internal links.

Find gaps by decision stage

Customers search differently when discovering a problem, comparing providers, checking price or troubleshooting.

Finish with priorities

Separate urgent technical repairs, high-value page improvements, new content opportunities and longer-term authority work.