Technical SEO starts with access
Important pages need working URLs, crawlable links, indexable content and consistent canonical addresses.
Protect working URLs during changes
Redesigns and migrations can change paths, templates and internal links. Map important old URLs and use redirects deliberately.
Speed and mobile behaviour matter
Heavy images, blocking scripts and unstable layouts can make a page frustrating on a normal phone connection.
Internal links create structure
Service pages, guides, work and related decisions should connect through descriptive links.
Technical fixes need useful pages
A technically clean site still needs strong service pages for the searches that matter.
