The profile is a discovery surface

Customers can see the business name, category, hours, contact details, reviews, photos and website link in Search and Maps.

The website carries the depth

Service pages can explain what is included, who the service is for, areas served, work examples and the next step.

Google can use information from both

Consistent business details help connect the profile with the official site.

Keep a business home you control

A website gives the business a durable home for content, tracking, forms and customer journeys.

Keep both current

Changed hours, phone numbers, services or locations should be updated across both places.