The profile and website have to agree

Service names, phone numbers, operating information and descriptions should tell the same story across the Business Profile and the official website.

Manage the details customers use

Categories, services, hours, contact details, photos and review responses affect how people understand the business.

Connect searches to the right page

A profile should send visitors to the most useful service page when a stronger destination exists instead of forcing every visitor through a generic homepage.

Reviews need a repeatable process

Ask real customers for honest feedback after an eligible experience, make the review link easy to reach and respond professionally.

Measure actions that matter

Profile views are context. Calls, website visits, directions, messages and the quality of the resulting enquiries tell you more about business value.