Reviews are one part of local prominence

Google's local-ranking guidance says more reviews and positive ratings can help local ranking. They do not replace relevance or distance.

A business still needs accurate categories, useful service information and a website that supports what the profile says.

Ask real customers at a sensible moment

The safest review strategy is to ask customers who genuinely used the business and make the process easy. Do not buy reviews, trade incentives for positive ratings or create reviews from accounts connected to the business.

Reply like a business owner

A short, specific reply shows that the business reads feedback. When a complaint is legitimate, a calm response can be more useful than trying to turn every review into promotional copy.

Use reviews to improve the website too

Repeated customer comments can reveal what people value, what confuses them and which services deserve clearer pages. Reviews are useful business feedback as well as public reputation signals.